USES AND BENEFITS
Press Releases provide several benefits to the business owner. The Internet, being the unique instrument that it is, can deliver advertising or information across the entire world in a matter of seconds without any cost. We truly live in a unique world.
When publishing a press release, a company in essence is
creating awareness of their business and or the products or services they offer. It is a promotional tool to let the public know things or activities the business is engaged in. It is also, a means of increasing traffic to their website.
Press Releases can be sent out as often as you choose. It is a good method to make people aware of your business when it is seen frequently. Think how major companies repeatedly make you aware of them. It is a method of creating brand awareness or website awareness. Any type of information can be included in the press release. It is beneficial to be creative because you want people to read the press release. If nobody reads it, it is worthless.
Press Releases are often similar to information, promotion or sales announcements you might include in a newspaper, tv or radio ad. An advantage of the press release is that it can pertain to anything, not just that a business sells a product or offers a service.
Again, it is important that people actually read the press release. You should make it as interesting as you can. Think of how headlines are that catch your attention. It should deliver an informative message or announcement. In any event, whatever is written in the press release, the objective is to increase awareness of your business, and draw traffic to your website.
It is an excellent tool to use especially for niche marketing.
For assistance in press release creation and distribution
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JLI CONSULTING, INC.