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When designing your website for viewing on the Internet, serious consideration should be given to search engine optimization. It does no good to have a website on the Internet if nobody can find it. This is why SEO has become so important. The purpose of search engine optimization is to create a website that is not only recognized by the main search engines and which also receives a high ranking placement in the search engine results. This will then increase traffic to the website, thereby increasing sales and profits, or delivering information the owner wishes to provide to visitors.
When creating a website, it must be designed keeping search engine optimization principles in mind. You must consider what your website will look like, not only to those who you wish to target, but also how the major search engines will view it. The layout and content must be arranged in a “search engine friendly” manner.
Some people think that they can learn how to do it this through experimentation. Others know they need to focus on the content of their site, leaving optimization for the experts who have learned these techniques. Those who have been on the Internet a while know to leave search engine optimization to the professionals, because placement is just to important to experiment with.
Search engine optimization is what will determine success or failure on the Internet. It will determine if a website will be found and get visitors to buy products or services or whether it will be lost in cyberspace and not be found in search results. Remember, if your website is not found in the first few pages of search engine results, it has little value to the business or website owner.
The search engine optimization process requires an understanding of :
- Domain name research and optimization techniques
- Website design to enhance placement
- Keyword rich content
- Meta tag optimization
- Link navigation and structure
- Coding optimization
- Linking strategies
- Website submission techniques
- and more.
Additionally if one has learned this knowledge, they then must also develop the skills needed to apply the knowledge. The bottom line is that it takes years to learn and develop the skills to do search engine optimization well. To make things more difficult, the search engines change their algorithms, modifying the factors at intervals. This then requires a website to be monitored on an ongoing basis, and changed appropriately to maintain it’s search engine ranking.
We know there is much more to having a website than search engine optimization; however, we also know it is where everything starts.
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