Why is web site page layout important for Search Engine Optimization?
Most people, when they think about creating a web page, think of how nice the page will look. This usually includes Flash, pictures, logos, etc. Their primary thought is that when a visitor comes to the site, they will be knocked out by how the pages look. It sounds right, but in the real world of the Internet it actually isn't. In most cases, these “fancy” looking websites have little chance of being ranked high in the search engines because the content is not designed to be "search engine friendly". If your website cannot be found by the search engines, it has no value, no matter how nice it looks.
When building a web page, the most important factors for SEO are the text content and the placement of key words or key word phrases within that content. The pages should be visually appealing; pictures and tables can be used where necessary. They may increase the visual appeal, ease of reading, and break the monotony of only having text. But it is most importantly the text with key terms that actually increases your search engine ranking.
Aside from SEO, the position and placement of elements within the pages should be organized and visually complementary. Having a hodgepodge of pictures, graphics, and text scattered around makes information hard to find and navigation difficult. In our opinion, simple presentation is better.
Many website designers do not understand how search engine optimization works; many were originally trained in graphics and website design and then Search Engine Optimization came later. Today, websites must be designed and built with optimization in mind.
It might be time to redesign your site with SEO in mind, or it might be time for you to create your first site. In either case, we have the skills and experience to design and build a website that not only looks good but will be found prominently in the search engines.